From the article:
Mottainai roughly translates as "Don't waste." In the drawings, Grandma looks a little stern with her hair up in a bun and cane in hand. And there's no avoiding her eyes.
"Mottainai!" she says to her grandson, who is brushing his teeth. "One cup of water is enough!"
I strongly recommend reading the post and listening to it. It is a very good look into the current Japanese situation - where people are trying to reconcile their desire to get new things, while trying not to waste.
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